Join a small group of folks committed to craft.

AVAILABLE POSITIONS

Marketing Strategist

Minimum Requirements
Demonstrate ability to meet objectives and a passionate sustainability advocate.

Hours
8 hrs/week to start

Pay
$23–28/hr for entry level
$28–35/hr for intermediate

Please note
We are committed to the development of our team members, and as our business expands, there may be opportunities for increased hours and responsibilities.

This is a remote opportunity, with priority given to those who can come in-store quarterly or those located in the area.

90 day performance review to determine best fit/achieving self-set benchmarks

About the brand
Sunhouse Craft is a sustainable small batch artisan manufacturing business with a focus on traditional craft. Using traditional techniques, we hand make brooms, wooden wares, and other home goods in our storefront studio located in Berea, Kentucky. With an emphasis on sourcing our materials directly from our region, and funding farmers to help us raise crops, we are helping regenerate a thriving, local economy and working towards a craft with a strong sense of place. We strive to have our company’s values echo in every aspect of our work by:

• paying fair wages in the shop

• working in a lovingly restored storefront

• employing traditional hand intensive methods in the craft

• using recycled packaging and print paper

• sourcing as locally as possible in all matters

• working to develop a local supply chain

• generally working towards a happy, thriving, and proud work environment

Responsibilities
As our first marketing hire, you will help us communicate our brand values and products to their audiences, creating a marketing strategy in harmony with production goals and consumer interests. This includes, but is not limited to:

• Working closely with the business owner to orient campaigns around product development, and revenue goals on a monthly basis.

• Managing ad strategy on social channels (not daily social updates) including, but not limited to: Facebook, Instagram Pinterest, and Google ad campaigns.

• Expand our existing network and manage appropriate affiliate/blog/media relations for campaigns.

• Oversee website Conversion Rate Optimization (CRO): Lead initiatives to improve the conversion rate by analyzing user behavior, identifying pain points, and implementing strategies to enhance the overall customer journey.

• Run A/B Testing ad strategies for different aspects of the customer journey: Plan, execute, and analyze A/B tests to optimize customer relationships, including optimizing and testing checkout process, and site navigation.

• Data-Driven Decision Making: Suggest and utilize analytics tools to communicate with the team, tracking key performance indicators, and tweaking the marketing strategy to match.

• Work closely with the shop owner to request collateral for campaigns, and request brand assets, to help align with and develop overall business strategy and marketing goals.

• Manage User Experience (UX): Ensure a seamless and user-friendly online shopping experience, both from external platforms and on our website.

• Stay informed about industry trends, conduct competitor analysis, and implement best practices to keep us aware of the general e-commerce landscape.

• Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and maximize ROI on all marketing initiatives.

Interested applicants, please send resume and or appropriate links to Cynthia at Hello@sunhousecraft.com

Subject Line: Marketing Strategist

Additional questions can be sent to the same header.

We look forward to meeting you!